Digipak Advertising Research

Best way to advertise an album on PhotoPeach.







From this short PhotoPeach presentation we learnt the forms and conventions of digipak advertising of an artist/band.

• brand
• all artists
• social media links
• links to web-stores e.g. iTunes, Amazon MP3
• ratings/reviews
• band website

When planning our advertisement we will adhere to these codes and conventions to ensure the branding of the band is consistent throughout all promotional activity

Our Production Company

We produced a logo for a production company after researching some others, and decided to go with a simple logo, in black and white, but has a twist to it by looking like a stencil, which leads to possible viral/guerilla marketing as we could easily turn it into a stencil and spray paint it onto walls etc. Here is the logo:

This logo will be used by the production company behind Contraband.  

13th of January 2012

Today we filmed the narrative sections of our video involving the first boyfriend alone.

10th of January 2012

Today we filmed part of the narrative sections of the video where the female character is with her new boyfriend, who together form the antagonist in our story, this is especially true of the girl, but there is a certain amount of dramatic irony to this, as the protagonist does not know she has a new boyfriend.

Branding

Branding

View more PowerPoint from TomBurlinson

From the branding research, we learnt that in order to create in niche in the music industry market, we need original ideas and that differentiated from other artists and music videos. 

6th of January 2012

Today we finalised our research on branding and as a group discussed what we wanted to achieve on our next day of filming - 13th of January, as well as contacting people to confirm that they are available and planning our days shoot.

Record Labels

From this we learn about the record industry and how it is structured. This greater understanding will help us in the creating of our ancillary tasks