Target Audience Research

We performed some research to find out what people like about music videos, and then to find a target audience for ourselves too. the results were as follows:

51% of respondants were male, 49% female.
20% aged 14-16, 48% 17-19, 10% 24-27 and 22% older.

Most importantly it seems that most people watch music videos every day and use websites like youtube and vimeo, rather than TV these days, with 90% of respondants saying they use youtube. Respondants said that this was because it was the easiest, most convienient method and they could whatever they want straight away.


we then found that most people like rock or pop music, this reinforced our decision to create a music video based around a rock band. 

Finally we asked people what they thought made a good music video, here is a selection of responses that were more popular

This helped us learn about our target audience and what type of music video to produce to gain the largest possible audience